Wasalt Increase Leads by 29% with Journify and Snapchat

Wasalt is a leading real estate platform in Saudi Arabia that offers a seamless
experience for property seekers and advertisers. Committed to an audience-first
approach, Wasalt prioritizes customer satisfaction and experience.To achieve
this, Wasalt partnered with Journify to implement the Conversion API (CAPI) with
the Snapchat Ad Pixel, aiming to leverage their first-party data more effectively in
their campaigns.

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The Challenge

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Wasalt faced challenges with targeting accuracy and campaign performance and
needed a partner to unlock their first-party data. Partnering with Journify, they
integrated the Conversion API with Snapchat Ad Pixel, enabling them to:

- Optimize Campaign Performance
- Gain Deeper Insights
- Accurate Measurement
- Maintain User Privacy

This partnership has significantly uplifted Wasaltʼs marketing capabilities, driving
better results and maximizing their advertising ROI on Snapchat through Journify Ad
Booster solutions.

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The Solution

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The Results

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By sending more customer events to Snap, targeting, personalization, ad spending
can be optimized, leading to improved marketing results.

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Data and Performance Synergy

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Increase in Attributed leads
29%

Decrease in Cost per install
60%

Cheaper Cost Per Click
31%

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Journifyʼs CAPI improved first-party data collection, hence sending more quality
signals and traits to math it with Snapchat users

Journify enhances data transmission quality and reduces latency for peak performance.
For Wasalt, CAPI implementation boosted the EQS to reach Green Status, significantly
improving performance.

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The Conversion API enabled precise targeting, better audience insights, and accurate
performance measurement, allowing Wasalt to adapt and optimize campaigns effectively.
Get started! Sign up with Journify, connect your data sources, and start tracking
immediately.
Visit: https://www.journify.io/ad-booster