Qasr Al Awani Increases 26% ROAS with Journify and Snapchat

Qasr Al Awani, a brand deeply rooted in Saudi traditions, has always prioritized innovation to deliver perfection. With a focus on tailoring their products and services to meet customer needs, they sought to elevate their performance marketing efforts. To achieve this, Qasr Al Awani partnered with Journify to implement the Conversion API (CAPI) with the Snapchat Ad Pixel, aiming to leverage their first-party data more effectively in their campaigns.

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The Challenge

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Qasr Al Awani faced challenges with targeting accuracy and campaign performance and needed a partner to unlock their first-party data. Partnering with Journify, they integrated the Conversion API with Snapchat Ad Pixel, enabling them to:

• Optimize Campaign Performance
• Gain Deeper Insights
• Accurate Measurement
• Maintain User Privacy

This partnership has significantly uplifted Qasr Al Awaniʼs marketing capabilities, driving better results and maximizing their advertising ROI on Snapchat through Journify Ad Booster solutions.

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The Solution

The Results

By sending more customer events to Snap, targeting, personalization, and ad spending can be optimized, leading to improved marketing results.

Journifyʼs CAPI improved first-party data collection, boosting Event Quality Score from 4.3/10 to 8.8/10
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Data and Performance Synergy

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80% Increase in Attributed Purchases
26% Increase in Attributed ROAS
17% Decrease in CPP

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Journify enhances data transmission quality and reduces latency for peak performance. For Qasr Al Awani, CAPI implementation boosted the EQS from 4.3 to 8.8, significantly improving performance.

The Conversion API enabled precise targeting, better audience insights, and accurate performance measurement, allowing Qasr Al Awani to adapt and optimize campaigns effectively.

Get started! Sign up with Journify, connect your data sources, and start tracking immediately. Visit: https://www.journify.io/ad-booster