Dr.Nutrition Improved ROAS with Journify and Snapchat

Dr. Nutrition, the Middle East’s largest brand for diet plans, natural products, and sports nutrition supplements. Committed to understand the needs of their customers, they adopted a Data-First approach .To achieve this, Dr.Nutrition partnered with Journify to implement the Conversion API (CAPI) with the Snapchat Ad Pixel, aiming to leverage their first-party data more effectively in their campaigns.

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The Challenge

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Dr.Nutrition faced challenges with targeting accuracy and campaign performance and needed a partner to unlock their first-party data. Partnering with Journify, they integrated the Conversion API with Snapchat Ad Pixel, enabling them to:

• Optimize Campaign Performance
• Gain Deeper Insights
• Accurate Measurement
• Maintain User Privacy

This partnership has significantly uplifted DNP’s marketing capabilities, driving better results and maximizing their advertising ROI on Snapchat through Journify Ad Booster solutions.

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The Solution

The Results

By sending more customer events to Snap, targeting, personalization, ad spending can be optimized, leading to improved marketing results.

Journifyʼs CAPI improved first-party data collection, hence sending more quality signals and traits to math it with Snapchat users.
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Data and Performance Synergy

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80% Drop in Cost Per Purchase
15% Decrease in Cost Per Click
22% Increased Click Rate

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Journify enhances data transmission quality and reduces latency for peak performance. For Dr.Nutrition, CAPI implementation boosted the EQS to reach Green Status, significantly improving performance.

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The Conversion API enabled precise targeting, better audience insights, and accurate performance measurement, allowing DNP to adapt and optimize campaigns effectively.

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Get started! Sign up with Journify, connect your data sources, and start tracking immediately.

Visit: https://www.journify.io/ad-booster

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