Al Hokail Clinics Increased Sign Ups with Journify and Snapchat
100%
80%
Journify and Al Hokail Medical Group have partnered to implement the Conversions API, offering an advanced solution for accurate data tracking and campaign optimization. This integration is essential in a cookie-less world, ensuring data compliance and enhanced ad performance.
Al Hokail Medical Group evolved into a dynamic multidisciplinary healthcare institution. Committed to understand the needs of their patients, they adopted a Data-First approach .To achieve this, Al Hokail Clinics partnered with Journify to implement the Conversion API (CAPI) with the Snapchat Ad Pixel, aiming to leverage their first-party data more effectively in their campaigns.
The Challenge
Al Hokail Clinics faced challenges with targeting accuracy and campaign performance and needed a partner to unlock their first-party data. Partnering with Journify, they integrated the Conversion API with Snapchat Ad Pixel, enabling them to:
- Optimize Campaign Performance
- Gain Deeper Insights
- Accurate Measurement
- Maintain User Privacy
This partnership has significantly uplifted Al Hokail Clinics’ marketing capabilities, driving better results and maximizing their advertising ROI on Snapchat through Journify AdBooster solutions.
The Solution
The Results
By sending more customer events to Snap, targeting, personalization, ad spending can be optimized, leading to improved marketing results.
Journifyʼs CAPI improved first-party data collection from both offline and online sources, hence sending more quality signals and traits to math it with Snapchat users.
Data and Performance Synergy
100% Increase in Attributed Sign Ups
80% Drop in Cost Per Lead
Journify enhances data transmission quality and reduces latency for peak performance fromboth Offline and Online sources . For Al Hokail Medical Group, CAPI implementation boosted the EQS to reach Green Status, significantly improving performance.
The Conversion API enabled precise targeting, better audience insights, and accurate performance measurement, allowing them to adapt and optimize campaigns effectively.
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